|Radio/TV/Infomercials, Flyers, Networking, Telemarketing, Trade Show Booth, Newsletters, Mini-seminars, Joint Venture, Voice Broadcasts, Gift Certificates, Start a Talk Show, Word of Mouth / Viral Marketing, Volunteer, The side of a van OR a dumpster, In-house Presentations, Dimensional Mail, Ask Your Customers, Video Brochure, Contests, Celebrity Endorsements, CD Sales Letter, Thank You Letters, Door Hangers, Circulars, Card Decks, Ad Magazines, Value-Paks, Catalogues, Package Inserts, Coupons|
Published by Ken
From Wikipedia, the free encyclopedia
is an ongoing process of planning and executing the marketing mix
(Product, Price, Place, Promotion) for products, services or ideas to
create exchange between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
It's specialist areas include: advertising and branding, communications, database marketing, direct marketing, event organization, field marketing, global marketing, international marketing, internet marketing, industrial marketing, market research, public relations, retailing, search engine marketing, marketing strategy, marketing plan, strategic management, experiential marketing, Social Influence Marketing.
If it’s zoned for advertising and it’s blank, you have an opportunity.
Door Hangers – Those same high school students can help you with door hangers as well.
Circulars – Again, high school students can also help you hand out circulars, post them on community bulletin boards, on telephone poles, wherever. You can make a donation to your local church and ask them if you can leave a stack at their next bake sale or bingo event.
And certainly you can arrange to have your circular included in your local newspaper or community paper. For your money, circulars are very inexpensive to print and distribute.
Card Decks – These stacks of index cards are mailed to targeted audiences. Each deck can contain anywhere from 50 to 200 cards or so, each with an advertisement or coupon.
They may also double as a business reply card on back. Since your ad is mixed in with tons of others, it’s especially important to have a great headline and layout that will stand out from the clutter.
Card decks are inexpensive because all of the advertisers are sharing the cost of the mailing. They can cost as little as three cents a prospect for large mailings. Even for smaller mailings, they are generally cheap, which is good for testing.
Make sure you choose your audience wisely. Card decks are great for targeting a niche. Free reports or books work especially well here, because the person flipping through the cards will be attracted to the word “FREE.” As always, make sure there is a clear call to action.
Multiple methods of response usually work better than a single method. For example, they can drop the card in the mail, call a free recorded message, go to your website, etc. And you may have some options with remnant space, so always try to negotiate a lower price (how hard is it for them to stick another card in their mailing…their costs are incremental and their profit is high even on remnant rates).
A couple other tips: When you see repeat advertisers in a deck, you have a pretty good idea that the deck is working for that ad. If that ad also targets your niche market, it may be a good one to test in. Also, test with copy that you already know works.
Value-Paks – Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.
Ad Magazines – You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response. By putting your direct response ad there, you stand out over all the other ads.
But the downside is that these magazines tend to be less niche-focused (although there are certainly exceptions, with the real estate and automobile-themed magazines and newspapers).
Catalogues – Your catalog doesn’t have to look like L.L. Bean or the like to be effective. A good one to study with respect to the ads themselves is the J. Peterman catalogue (check out http://www.jpeterman.com).
Here’s a good way to start small and work up from there in developing a good catalogue:
a) Try a simple double-sided flyer
first and test response.
OFFLINE MARKETING INDEX
RETURN TO THE OFFLINE MARKETING - HOME PAGE
RETURN TO THE MAIN FREE ARTICLES INDEX
Recommend this site to a Friend
FREE GIFTS CLICK HERE
THAT YOUR LOOKING FOR - CHECK OUT THE CLICKBANK CATALOGUE
Over 10,000 Products to Choose From!
Computing & Internet - Money & Employment - Marketing & Ads
Fun & Entertainment - Sports & Recreation - Society & Culture
ClickBank the best way to complete a digital sale.
If you're into Niche Resale Rights
Products then check out my
which has 120 + different eBook Packages and still growing.
The Ultimate Recipe Collection
CURRENTLY  DIFFERENT RECIPE E-BOOKS ON THIS PAGE
CLICK HERE TO VIEW THE LIST
Mail Order Products
Dunway Enterprises || Dunway Sitemap
WebMaster & Site Design by Ken Dunn
Dunway's Network of Joint Venture Sites
CLICK HERE TO SEND MAIL
Copyright [c] Dunway Enterprises
ALL RIGHTS RESERVEDPrivate Label Articles about Offline Marketing